Product names serve a different purpose to company names. It sounds trite, but a product name should help sell the product. A company name should represent the company.
Category: All Business
Hubba Hubba… No, really, this is a practical business post…
As I mentioned in my last post, I just got back from the Defrag Conference. One of the first day talks was “This. Is. Sparta: Creating a culture of innovators” by Jay Simons, the VP of Marketing for Atlassian. Atlassian…
“Hi, My Name is Zerista and I’d like to blow a golden opportunity”
I spent much of the past week at the excellent Defrag Conference. I honestly don’t know another conference where you’ll find meaningful discussion of traveling to space, solving big data problems and why rooms in Vegas have mirrors on the…
Lies, Damned Lies and Mobile Statistics
Okay, I get it. There’s a smidgen of rivalry between the Android and iPhone camps.. Just a teensy bit… but occasionally that leads to the kind of mind-numbingly stupid analysis that I can’t help but comment on. Case in point,…
ClusterFrak to the Darkside / Episode II
Episode II. Attack of the Moaners. Like I said at the start of my Episode I post, as an entrepreneur, you are naturally very optimistic. One of the interesting results of this is that you spend 99.9999% of your efforts…