Category: Concepts & Ideas

What’s in a name?

Product names serve a different purpose to company names. It sounds trite, but a product name should help sell the product. A company name should represent the company.

Hubba Hubba… No, really, this is a practical business post…

As I mentioned in my last post, I just got back from the Defrag Conference. One of the first day talks was “This. Is. Sparta: Creating a culture of innovators” by Jay Simons, the VP of Marketing for Atlassian. Atlassian…