SUMMARY

Results driven marketing and business development executive. Creative & resourceful problem solver with broad experience in early stage companies. Demonstrable track record in strategic marketing, lead generation, customer segmentation & retention, strategic partnerships, channel building and corporate, project & client management. Excellent presentation skills.

14 years: Marketing/positioning/branding software products & services; Pitching products to all audiences; B2B sales; Building strategic relationships;

13 years: Project/client management; Building/managing multi-
disciplinary teams;

9 years: Corporate management; technology distribution; technology licensing;

Delivered 20+ products to market

EXPERIENCE

Growth Imperative, LLC, Raleigh NC
Owner
2008 – Present

Growth Imperative represents a network of consultants committed to delivering actionable expertise to early stage and growth businesses. We do not provide a traditional arms-length relationship full of pretty reports and template advice.  Instead, we roll up our sleeves and get immersed in your business. Once we understand your particular challenges and needs, we’ll deliver an actionable plan to move your company forward.  Primary areas of expertise include marketing, business development, sales and sales channel development.  Current clients include F-Origin, Shoeboxed.com and a stealth-mode startup.

disruptorMonkey, inc., Raleigh NC
Founder & CEO
2006 – 2008

disruptorMonkey was building a SaaS-based information management platform.

Conceived product idea; created brand, pitch, business model & business plan. Built strategic relationship with Square 1 Bank to gain access to VC market. Pitched 23 VC firms within 6 months. Recruited co-founders & top-tier advisory board. Launched company at Venture 2007. Obtained front-page coverage in multiple news outlets.

12 Inch Design, LLC, Phoenix AZ
Co-Founder
2002 – 2006

12 Inch Design creates & resells libraries of animated content for video professionals.

“Day one” responsibility for business development, sales, marketing & product manufacturing. Built programs for traditional and online lead generation, customer retention & upsell and channel development. Recruited Sales Manager, Manufacturer’s Reps and worldwide resellers. Negotiated strategic partnerships with Apple and Sony Electronics. Devised & built Just-in-Time manufacturing system to radically decrease product launch costs, enabling faster product releases without additional capital. Took leadership position in HD and emerging HDV market, and established top 3 position in SD market. Negotiated content licensing deals to enable creation of additional product lines. Secured press coverage & reviews from prominent industry publications and managed all tradeshows.

Rainbow Studios, inc., Phoenix AZ
Vice President, Animation
1999 – 2002

Rainbow Studios, a division of THQ, inc., creates video games & animated entertainment.

Devised & executed a rapid turnaround of money-losing division, reaching better than break-even within 6 months. Built division to 25 staff & revenues of ~$2.5M. Sole responsibility for divisional sales & marketing, including client acquisition, management & retention. Developed strategic relationships with Hasbro Toys and Sony Family Entertainment, delivering ~$3.5M in revenue over 3 years. Managed projects for brands as diverse as Teenage Mutant Ninja Turtles, NERF, Tonka & Starship Troopers.

Drove aggressive technology development to improve production efficiency. Devised new business model for episodic TV production that improved margins through novel digital asset repurposing. Built relationships with key hardware and software vendors resulting in cost savings of 5-50% on critical purchases.

Worked with other members of the executive team to retain world-class turnaround CEO, resulting in the eventual sale of the company to THQ, inc for ~$55M in 2001.

Rainbow Studios, inc., Phoenix AZ
Senior Producer
1996 – 1999

Recruited to execute CEO’s vision for new corporate division. Built in-house team of artists & engineers through training & recruitment programs; developed in-house production skills & technology; built strategic relationships with key vendors; and managed all production projects. Secured extensive press coverage in industry & national publications including Wired.

OTHER RELEVANT EXPERIENCE

Lightscape Technologies, inc., San Jose, CA
Product Marketing Manager

Lightscape was a VC-funded startup developing 3D visualization software for design professionals.

Managed & launched major new product line. Created & executed product launch plan and all aspects of product marketing. Built strategic relationships with Autodesk, HP, SGI, Viewsonic and others. Recruited early resellers. Conducted national press tour delivering broad media coverage and an article on the front page of the business section of the San Jose Mercury News. Created the “Lightscape@work” marketing promotion for SIGGRAPH ‘95 tradeshow, a concept subsequently copied by multiple companies including AMD.

GTX Corporation, Phoenix, AZ
Marketing Manager

GTX develops & sells software to integrate large format paper drawings with modern CAD systems.

Developed all corporate & product marketing; managed customer service department & reseller training programs; delivered all corporate & product presentations. Developed ROI-focused white paper as part of an integrated campaign that reduced costs by 70% & increased leads by 300%. Rebuilt broken relationships with key partners. Worked with VP of Sales & Marketing to target and negotiate OEM opportunities. Delivered successful presentation to executive team at Autodesk resulting in extensive licensing and acquisition discussions.

EDUCATION

B.Sc. (Hons) Theoretical Physics, University of Essex, Colchester, England

AFFILIATIONS

• Founding member, NC Spark – a newly formed support group for local tech CXO’s
• Former advisor to two startups (Adventure Crossing LLC & The Story Hat, LLC)
• Member, Editorial Advisory Board, 3D Design Magazine (2 years)
• Member, Accreditation Committee (2 years) and Curriculum Advisory Board (4 years), Art Institute of Phoenix
• Commencement Speaker, graduating class of 2001, Art Institute of Phoenix
• Faculty Member and Speaker, 3D Design Conference, teaching full day courses on business and business development (2 years)

References Available Upon Request