Unless you’ve been living under a rock, you know that Viacom is suing Google subsidiary YouTube for gabillions of dollars. You probably also know that in the latest round, Google has been told it must hand over “massive amounts of user data to Viacom… That data includes every YouTube username, the associated IP address and the videos that user has watched on YouTube.”
And the rumor mill has it that the Googleplex is going to comply.
So in the spirit of being a real blogger and offering an opinion where none was requested. Here’s what I think Google should do.
Google should grow a pair and mount a hostile takeover of Viacom. Their market cap right now is about $17B give or take, and unlike other famously large acquisitions by Google, Viacom actually has lots of assets worth money.
Imagine a world where everything Viacom owns was legitimately available on YouTube and tell me that doesn’t make online video a real alternative to cable & satellite… and change the video marketplace forever.
C’mon Google. You’ve got the cash. Grow some and let’s have some fun!
Oh, and in case you’re wondering what the heck Viacom owns anyway, here’s a list (apologies for the caps — lazy copy ‘n’ paste):
BET NETWORKS, BET, BET J, MTV NETWORKS, ATOMFILMS, ADDICTINGGAMES, CMT, COMEDY CENTRAL, GAMETRAILERS, HARMONIX, LOGO, MTV, MTV2, MTVN INTERNATIONAL, MTVU, MTV TR3S, NEOPETS, NICKELODEON – NICK JR., NICK AT NITE, NOGGIN, PARENTSCONNECT, QUIZILLA, RHAPSODY, SHOCKWAVE, SPIKE TV, THE N, TV LAND, VH1, VH1 CLASSIC, VH1 SOUL, XFIRE…
And one or two tiny film studios… PARAMOUNT PICTURES, DREAMWORKS STUDIOS, MTV FILMS and NICKELODEON MOVIES
C’mon. Smells like a bargain. And Spongebob Squarepants on YouTube is surely a future we all can believe in…