Dell: Winning hearts and minds… With Spam!?

Back in the days of disruptorMonkey, I remember one of the first people to contact us was a Dell sales rep.  I don’t mind that in principal — the guy was just trying to do his job.  But as time went by, it became obvious that Dell had some kind of mechanism set up to identify leads from press coverage.

I was reminded of that practice this past week. I’ve been doing some consulting for Shoeboxed, and their CEO was getting similar emails.  But the thing is that they are sent in the guise of individual emails, without any kind of “unsubscribe” link.

Okay, that’s not so offensive, I suppose.  But Dell also automatically subscribed the CEO to a bunch of
Dell newsletters too.  And while those do include an unsubscribe link, at no point did the CEO actually request to subscribe.  Under pretty much any definition, that would be classed as email spam.

But wait! There’s more.  After finding Taylor, Dell scraped the website and grabbed a bunch of other names too, including mine.  Not only did I get a 3 or 4 salesy emails, I was ALSO subscribed to a bunch of crappy Dell newsletters.

Now in the past, I’ve been a fan of Dell.  I’ve bought a lot of gear from them both personally and professionally.  Most of that was before their widely discussed customer service problems.  Despite that debacle, they would still have been one of the first vendors I’d look at if I wanted a desktop PC.

But not now.

I hate spam.  It’s the unflushable turd that’s clogging our series of tubes and I have zero patience for it. It amazes me that a formerly respectable company like Dell would be so clueless as to engage in such a stupid practice.

And now that Dell has declared itself a dirty spammer, they’ve lost me forever as a customer.

I hope many other potential customers feel the same way.