In one of my pre-Monkey roles, Hasbro Toys was a major client. One of their Senior VP ‘s, and a personal friend, left to start his own business building properties for children’s entertainment (TV shows, toys etc). Over a period…
Month: August 2007
Assumption is the mother of all “screwups”…
I am particularly fond of this quote (although it is here in it’s sanitized-for-public-viewing version), although I’d really rather pretend I heard it here first and not here. In a startup, focus is critical, and therefore generally a good thing. …
Hiring and Interviewing
At some point you’ll be faced with hiring people. It’s a tricky process, and one that can often go wrong. As a manager hiring someone, you need to take responsibility for the process and the outcome. While bad hires can…
The Uptick…
In the past two weeks we’ve had the pleasure of meeting with an increasing number of folks that "get" what we do, from friends to investors, partners and potential employees. This is a welcome change from "politely tolerating an explanation…
Pricing and Value
This is the last part of my BarCampRDU Marketing and Sales session: pricing. I’ve talked about pricing before. Pricing your product or service is extremely tricky. Expect to revisit your pricing continually throughout the life of whatever it is you…