Last time I talked about the who and why of talking to the press. Let’s get on with the “how”. The key thing, and I can’t emphasize this enough, is to figure out exactly what you want to say. You…
Category: Old Posts
Dancing with the Devil… aka Talking to the Press
On many, many occasions I’ve heard horror stories from fellow entrepreneurs about their experiences with the press. Most journalists are decent enough folks that just need a good story. For example, since moving to RTP, I’ve worked with Allan Maurer…
Aibo’s got nuthin’ on BigTrak…
Another one for the Dead Technology file… The heady days of group cooperation that facilitated the purchase of a ZX-81 had their seed somewhere in the late ’70’s. And that seed’s name was BigTrak. Pristine white (UK version) and chock…
More on Hiring and Interviewing…
When I’m interviewing, I don’t tend to stick to a rigorous format — I like to get to know the person and assess them within the scope of the three key points I mentioned in a previous post: A) Can…
Sneaky Marketing and the concept of Worldspace…
In one of my pre-Monkey roles, Hasbro Toys was a major client. One of their Senior VP ‘s, and a personal friend, left to start his own business building properties for children’s entertainment (TV shows, toys etc). Over a period…