Product names serve a different purpose to company names. It sounds trite, but a product name should help sell the product. A company name should represent the company.
Welcome to Part Two of a series on the five foundational elements of innovation. Come and meet fingers three and four of the Fist of (Innovation) Fury!
Ideas are just one part of the innovation process. That process is built on five foundational elements represented here by the Fist of (Innovation) Fury!
Truth be told, it’s more of an open handed slap than a fist, but “the open handed slap of (innovation) fury” just isn’t quite as catchy.
It is almost always helpful to explore the underlying questions before diving in to answers. In the case of innovation, a key question is HOW do big companies and startups create products? In what ways do they walk the same path and where do they diverge?
Grasshopper, the answer to this question lies within!
Cake or death?
In big companies, more often than not, innovation is the result of a Burning Platform. Some catastrophic event forces a company to change its ways or face death. Does it have to be that way? Of course not. Just as everyone would choose cake, big companies can actually choose to innovate.
(*Burning Platform required)
Embracing innovation is the corporate equivalent of inviting a cool kid you don’t really like to your birthday party. If they come to the party, you’ll probably be miserable. If they scorn you, you’ll look bad infront of all of your friends. Or at least, that’s the way it seems. **Spoiler Alert** The actual data shows that, given enough time, every successful big company innovates.